fredag 3. september 2010

Justin Bieber joins the 'make mine Milk' challenge

As part of 'make mine Milk', the campaign to raise awareness of low fat milk across Great Britain, this week sees the launch of the 'make mine Milk' Challenge.

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As part of 'make mine Milk', the campaign to raise awareness of low fat milk across Great Britain, this week sees the launch of the 'make mine Milk' Challenge.

The challenge involves a number high profile celebrities who have all been timed downing a pint of milk to see who will take the title as quickest. The teaser video of Justin Bieber has already attracted many thousands of views on You Tube.

The 'make mine Milk' campaign aims to wake the nation up to all that's great about milk, reminding people that most milk contains less than 2% fat, and as it is nutrient-dense, low fat milk is also extremely healthy.

More celebrity 'make mine Milk' challenge videos will follow in the coming weeks and members of the Facebook page will eventually be invited to participate. We are also encouraging editorial teams to get stuck in so if you think you and your colleagues fancy a bit of fun/healthy office competition, let us know!

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